Greens of Gloucestershire was formed by Kevin Green early in 2006 in response to a request by a friend to decorate a shop out with all 32 national flags from the teams competing in that summers FIFA World Cup. He quickly found that while you could buy the St Georges Cross at virtually every other shop on the High Street it was a very different story when it came to the other 31 nations.
With some 25 plus years in customer service and skills in web design it was quickly apparent that the best way of providing this kind of niche market was via the Internet. He felt that while the High Street rents in the UK were at the extortionate levels they were at in 2006 it wasn’t the right direction for a fledgling business, let alone a very specialist field such as flags.
Having searched the UK, USA, and Far East for suppliers and having created a basic but functional website the business started to produce orders and positive feedback from a number of clients. The business at this time was part-time with orders being processed after a full days work at the office. The rewards were plain to see, the business growth exceeded initial expectations and in December 2007 Kevin resigned from his ‘day job’ in order to focus on the growing business while being able to spend more time with his family.
With more time available to promote and market the business a new website was launched and the range expanded to include table flags, embroidered patches and a range of high quality sewn flags. The new products quickly became established and the business continues to grow.
In April 2017 Greens Flag Shop Ltd acquired Greens of Gloucestershire with the aim of developing overseas trade and securing the business during the Brexit process.
In the past 10 years the product range has grown to over 6000 products. September 2017 saw Kevin launch of the 5th generation of website. The new site is responsive and works on all platforms. Re categorisation of products is now complete. The new website also takes on board customer comments and adds a new range of filters to allow selection by flag size, flag design, and event or geopolitical memberships.
2017 Greens Flag Shop Ltd t/a Greens of Gloucestershire. Company No. 8801685 Registered in England. Registered Office 9 Craven Close, Bishop's Cleeve, Cheltenham. GL52 8FH. VAT No. GB 982 8809 61